One of the political events that lasted for 18 long years was ended before our eyes: July 21, 2012. Vladimir Putin signed the document with outwardly unremarkable and very unpretentious title "On ratification of the Protocol of accession of the Russian Federation to the Marrakesh agreement establishing the world trade organization of 15 April 1994".
We are not going to discuss the pros and cons of such a decision. But I would like to note that incorporateas in the world economic community, we must clearly understand what we face. It is clear that engaging in so called "civilized world", will have to live by his rules. But the rules are cruel. In this regard one cannot fail to see that today the major world "players" increasingly used "information weapon" as a means of directed action on competing "actors" of international conflict interactions. This is characteristic not only for "military" or "demonstration" phase of the conflict, but also for "latent".
It should be noted that although the use of "information weapons" refers to so called "non-military" ways of conflict management is a special weapon. It is able to divide all the subjects of international relations 2 cluster:
- Soon-to-be "destroyed".
But to wait for the future – that is the worst behavioral strategies. The future must be designed. And design actively. We must study and prepare to defend "the warehouse" (40% of world resources) "non-military" methods. Therefore, after the entry into WTO from the leadership of the country, it is appropriate to wait to develop a new system of action, that is the new policy. One of the elements of such a policy should be public information policy (ISU). About it will be discussed in the article.
You must mention that in one article we cannot discuss all the information sphere. In the field of our attention leaving only the component that is responsible for the management of the "goodwill" of the country and the opposition (in the field of information and psychological) attempts at its reduction.
In this regard, the following should be noted.
Studies have shown RAS of the liberal market system can develop sustainably only if the inflow of resources from outside (in the theory of operations research this is called "positive-sum game").
With the completion of globalization the world "closes", all resources should be "internal". "Positive-sum game" turns into a "game with zero sum". In this situation, the inevitable transition to the distribution system (in the world), to global regulation. The question is, on what grounds (for Russia) will be carried out this regulation. The answer was closely linked with what will be her status position in the World system. In other words, to self-manage in the future consumption of its own resources, Russia must be strong and have high geopolitical status.
The power of the state (including its geopolitical status) is determined by several components, among the most important of which is the positive image of the country on the world stage (the so-called "goodwill" – "goodwill").
His"positive image" and respectively "negative image" of the potential enemy at the present time, especially given the rapid development of information technology, is the most easilyformed and managed. Moreover, from an economic point of view (with proper formulation of the case) it may become economically advantageous: the part of the image in the form of films, television programmes, print and electronic media (disinformation), cultural works, etc. can be sold, including likely competitor (for confirmation of this idea just turn on the TV). Ie it can not only be profitable, but still make a profit.
Analysis of recent world events gives the basis to propose the hypothesis that, in the management processes of "globalization", i.e. in the direction desired (for existing countries of the "center" of the World-system) direction of the integral criterion on the basis of which the West will be to build new mechanisms for managing competitive clash can be a "cost competitiveness"of a country largely defined by its"goodwill".
And what about the Russian side, as clearly organized opposition to current information aggression to reduce its "goodwill"?
In General, the situation with "goodwill" of Russia, which she got could be described as "using external organization's potential-object of management (Russia) for action, which the organization in normal conditions would not make".
In this regard, we can point to the following very typical example of the external information Department, the purpose of which is the creation of negative "goodwill" of the USSR-Russia. Here, the object information management is its history and, in particular, the history of the great Patriotic war. To achieve this goal involved colossal administrative and financial resources from public statements of the first persons of the "democratic" States and activities of the media industry to the activity of many of the Russian "agents of change" (in the sense of D. G. Ilchman and Benveniste) acting under the flag of "de-Stalinization" - the "de-Sovietization".
Describing the Russian official position on this issue (namely, her complete lack of) it seems that the main basic elements of the system of formation and realization of information policy fall under the "psychopolitical sabotage" (see the second part of the article).
It should be clearly understood that the proclamation of the USSR renouvellant with Germany for the outbreak of the Second world war will follow and the corresponding financial claims. Going to be some countries that want to "earn" on the reduction of goodwill in Russia, what is happening including the activities of individuals and organizations funded by the state. Continuing to engage in "de-Stalinization" and "de - Sovietization" of Russia will get to the "non-commissioned officer's widow who flogged herself".
Let us now consider the main subjects of the WTO policies and try to assess how they can respond to the appearance in it of such political entity as Russia? In this connection it must be borne in mind that with open arms Russia in the WTO no one is waiting.
In our opinion one of the main contradictions, which causes interstate conflict in the demonstration phase will be the question of raw materials and energy. Russia in its domestic policy of modernization is struggling to "get off oil dependence", to regain the role of leader in the field of high technologies and high-tech production. The US and China, by contrast, are only interested in Russian raw materials. In addition, China has a huge interest in the Russian drinking water, which in China is a huge deficit.
In the trade interests of thickly blended and geopolitical interests. Suffice it to recall NATO's strategy for "internal use": "To keep the Russians out, the Americans in and the Germans down" (which loosely translated sounds like this: "to Keep the Russians outside, near the Americans and the Germans — a"). Or the words of Zbigniew Brzezinski, one of the leading creators of American foreign policy since the "cold war": "Long-term U.S. policy towards Russia must be to prevent the revival again of the Eurasian Empire that is able to obstruct the American geostrategic goal of shaping a larger Euro-Atlantic system."
"Our Great Eastern neighbour" is also not particularly hide their strategic plans. Adopted in China, the concept of "three North, four of the sea" clearly States that occupied by the China Centre for law change by 2019 will overcome the "three North within the four seas" and then, "twenty-first century will be the century of China". Three of the North is the North-Atlantic Alliance and Russia (split in half North of Eurasia) and the North American United States in the New World.
And Russia, announced a new geopolitical strategy, identifying its active role in Eurasia.
Thus, Russia's accession to the WTO will not only remove existing political tensions between policy actors as Russia, USA and China, and in some ways even exacerbatethat should be reflected in a new information policy.
Let us now consider how great the Russian sector of the information space of the world trade organization.
As an example, you can specify that the budget is only one information Agency USIA engaged in information support of foreign policy and economic course of the USA is almost 5bn. dollars. For comparison, the budget of Russia Today ("Russia today") is approximately $ 50 million, and the budget of the "Voice of Russia" about 5 million dollars.
Russia has virtually no foreign media, expressing the interests of Russia abroad and support the policy of our country, including in the field of trade. Russian TV channels are mostly driven out of the markets even former republics of the USSR, not to mention the majority of WTO members.
The possibility of the TV channel "Russia Today" on creation of positive image of the state on the world stage while objectively allocate limited "resources."
From the foregoing it is possible to make an unambiguous conclusion that the Russian information space is not comparable to the space that cover the U.S. and China. However, note that "play" in this information field the Americans and the Chinese for a long time, and therefore have extensive experience in the representation and promotion of their political interests.
In particular, the US has extensive experience conducting information policy since the days of the cold war, and most importantly – "action resources".
Information policy the U.S. is now closely aligned with the strategy of "EBO" ("Operations-based effects"). According to this strategy, the desired effect is achieved by the use of a variety of actions: economic, financial, and diplomatic power. And all these actions are supported by various information events.
And that is interesting. Despite all the "reset", information U.S. policy towards Russia is becoming increasingly rigid and uncompromising. Moreover, against Russia at the present time, there is a real information-psychological war as the West and radical Islamists. Some of the indicators of the image of our country and its people even during the "cold war" was less negative than now when the country has recognized the core values of the West: the market economy and political pluralism.
And if so, then, as the French say: "A la guerre comme a la guerre" - in war as in war. Suffice it to recall how the spectral information campaign was launched in the "free" and "democratic" Western media against Russia during the war in South Ossetia in August 2008. And how long after that it took time to Russia ceased to be the aggressor?
Thus, the potential of the information fields in the U.S. and China is much higher the Russian mass media. They have experience in the WTO, and the determination they do not hold, because, as you know, your own shirt closer to the body. What to do Russia in the sphere of information policy?
At the present stage of development of society, its transformation into information society, to the state information policy should be treated as one of the basic factors of ensuring the national security of the country.
Due to the fact that the "action resources" in the information field of competitors of Russia in the WTO are significantly higher than ours, and Russia's response should be asymmetric. First of all, being in the framework of the existing information fields, it is advisable to dismantle the information mechanism of self-destruction. "The respect we need, not samoopredelenie" (F. M. Dostoevsky)
It is necessary again "to equate the bayonet to the pen", to be able to control the "free press", for example, how effectively did the USA during the Russian – Georgian military conflict.
Need a new "science of victory" in interstate confrontation. For actions in the information sphere it is necessary the involvement of technology and information wars of the third generation – intelligent information wars, where the outcome of the confrontation depends weakly on the ratio of financial resources of the conflicting parties.
The formation of the "goodwill" of Russia is a task for the long term. Solutions require creation and operation of special tools of information influence, allowing not only to provide for short periods of time support abroad individual initiatives and projects, how to form on a regular basis thoughtful and dependent only on us the flow of information about Russia (V. Prokhvatilov, 2011).
Long overdue question of the creation of the state information of the mechanism combining the functions of strategic planning and multilevel governance (financing, implementation, effectiveness evaluation and adjustment) information policy. Such a mechanism needs to be institutionalized. Its core structure should be vested with the appropriate powers and financial resources.
The basis of this structure could be one of the subdivisions of the presidential Administration engaged in propaganda. The main task of this unit will be strategic planning in the field of information policy and advocacy. Implementation of strategic management in the field of state information policy should be referred to the competence of specially created body under the presidential Administration of Russia. Actually the current state apparatus to solve such a complex task. Options the working name of this structure – "Russian Institute of global strategy", "the Russian Agency of the global strategy", "Russian information Council". (V. Prokhvatilov, 2011).
In the framework of this structure can focus the monitoring and analysis of international news flows, development on this basis of guidance material for the broadcast of the Russian position in international public opinion.
Tactical and operational levels of management of the content and direction of information traffic retain existing authorities and specialized organizational structures of informational (media).
The creation and development of a unified mechanism for the consolidation of external propaganda should include the development of information and peripherals, communication channels, a network of overseas centers and foundations, etc.
Thus, while maintaining almost all elements existing in the present time in Russia the propaganda model can be created and updated system of their interaction, combining elements of a single strategic plan.
Are we ready for WTO membership? The answer is most definitely no. Thus, as a rule, in the formation of negative scenarios focus largely on the purely economic aspects. The main argument - by joining the WTO, we are likely to be in the role of "boys' industrial and commercial whipping". But really - it's just the majority is fearful of the need to follow the real competitive market with a very powerful opponent. Moreover, the sharp competition expected in the first place, in the socio-economic sphere.
Russia's accession to the WTO will require the subjects of the Russian economy, creation of effective protective mechanisms with minimal government support. Effective protection overcomes any fear. Yes, the upcoming competition will be very tough. Our potential opponents market for quite a long time operate in conditions of overproduction with the increasing shortage of various types of resources. This fact leads to an extreme aggravation of all forms of competition, including with use of information sphere.
The major economic "actors" to succeed all the more intense use of the tools of information warfare. They have developed and well-funded organizational structure of information support of the competition. The activities of such structures are synchronized with the national state of the external and internal political management.
In this regard, the acute question is how to achieve superiority in the information sphere as an important factor in ensuring a successful competitive struggle?
Information technology management, until recently, used in Russia mainly represented network collection technologies, data storage and complex processes. The theory and methodology of management of competitive collision, used in the Russian economic practice has an explicit post-Soviet syndrome.
However back in the mid 90-ies there was a paradigm shift in the management of business processes. During this period there were implemented new technologies to manage competitive antagonism (see T. Copeland, T. Koller, D. Murrin. "The cost of companies: assessment and management"). These technologies are already the third wave (!) information technology known as "knowledge management". If we are proud that we are on the crest of his own wave, you have to have the courage to say that it is a wave, not a third, or even second.
Dear managers of Russian companies for you tomorrow, said the military, the mobilization period. How is your preparation for the competitive war? You are going to know his opponent only after his boots will trample your organization? But the chances of such outdated technologies is quite high.
Event the change of control algorithms competitive collision determines the emergence of entirely new objectives, forces and means of control (competitive) conflict (Denisov, 2007).
In the context of Russia's accession to the WTO it creates a very dangerous challenges and threats to the development of Russian companies. Up to the present time this fact is simply ignored. The thunder has already burst, and you're not crossed.
So, what is the essence of new technologies, they come to us.
The tools of information warfare at the present time enriched by technology lifecycle management human organization. Or, in other words, control the behavior of individuals, social groups or entire ethnic groups. If still recently it was believed that in order to bring about a revolution, you need to have substantial control over the media, to capture the basic elements of life support of the capital metropolis and have significant financial resources (action resources), today, this view needs to be adjusted. The description of events from the collection of the "Arab spring" enough may not be the size of the financial amounts and the presence of a group of professionals to conduct information and psychological operations with the use of new technologies worked back in the mid 90-ies in the "competitive wars".
Competitive war constitutes an extreme ("hot") in the form of economic conflict, the members of which are private companies, with "survival" the enemy is seen as a loss.
Unlike competition in the competitive war is not focused on "ordinary" capture of markets. Fair or unfair coercion to a merger or takeover of a monopoly position in the market. It's still methods of "conventional" competition. In a competitive war before the company there is the most radical goal is full functional "defeat" competitor, i.e. the cessation of its targeted management activities.
The competitive Arsenal of modern war involves including elements of the so-called "psihopaticakih sabotage" (hereinafter DPP).
As a result of the use of PPD in persons the decision maker (hereafter DM) may develop temporary "dementia", which is expressed in a substantial loss of a critical attitude of thinking, primitivization of higher mental reactions and – as a consequence – resulting in the temporary loss of the ability of realistic assessment of the situation, formulating and implementing adequate managerial decisions (Denisov, 2007).
The second feature of the modern competitive fighting is increasing the role of competitive intelligence. It should be noted that "competitive intelligence" differs significantly from "ordinary" industrial espionage largely using covert methods of collecting information. This construct is designated information technology "legal" search and analysis of application data in complexly structured database systems, allowing to develop effective management decisions.
The essence of competitive intelligence is implemented in the search, analysis and synthesis (!) information about all aspects of the life of a citizen or any organization in the context of mass distribution of fragmented information about the investigated subject. We ourselves (as individual or a legal entity) served in the diverse data that has accumulated in the accounting systems and tselenapravlenno can be found in different sources of information.
The weight of such economic and social information is either publicly available, or can be officially purchased in various Federal and municipal structures. With the development in Russia of the processes of creation of the electronic trading system and e-government information environment is becoming more favorable for conducting competitive intelligence. It should be noted that the primary data is totally transparent, and analysis techniques widely known and available to any researcher. Many bloggers even on the primary "manual" the analysis of information make themselves big names, not even caring about the truth of their conclusions public.
The results of the work of competitive intelligence can be used, for example, in the framework of a well-developed in the West (and, in particular, in the UK), technologies of control and management for multi-agent systems. Interesting fact - by the end of the 80s the USSR occupied the leading position in this field, however our practices, for example, the Taganrog state University, were in the early 90s acquired by the British.
It should be noted that valuable sources of information necessary for external managerial influence may be the survey of Russian enterprises Western audit firms. Of course the external audit for major companies – this is a mandatory practice. But from the point of view of safety, external audit should be preceded by internal audit with the obligatory participation of the security service of the organization. External audit – an external, public items of production. Internal audit entity, internal production goals, objectives and results.
According to some experts, a third important feature of today's competitive confrontation that we will face in the WTO, is a hidden control behavior.
At the turn of the Millennium there has been a serious managerial crisis, as a contradiction between the need for quick decisions and limit of psycho-physiological human capabilities to respond large-scale problems. Further enhancement of the speed response of decision-makers makes an observer sverhtermicheskoy processes. Really sits in the car high-speed trains on the move either impossible or extremely dangerous.
In actual practice, the Manager usually does not have time to sift through and to penetrate into the essence of information "stuffing", as in any complex implementation mechanism carefully concealed intentions "actors" of the information war. In order to make decisions, he uses extremely simplified, usually, the surface model of reaction, taken from the outside. Such specially constructed "light" management decisions, purposefully replicated media, are called archetypes. The introduction of the archetype into the consciousness of decision-makers – is essentially programming his mind (V. Bukharin, V. Tsyganov, 2007).
Thus, in modern "civilized" world is a serious battle is fought in the realm of consciousness. Today often no longer required in the generation of false information, overt or covert coercion, and so on. This circumstance leads to a sharp increase of the role of the so-called "hidden subjects" of governance, that is, groups of people, openly implement their hidden agenda of using technology to control the behavior (Denisov, 2007).
Finally, the fourth important condition which will occur when Russia is in WTO, is that there will be a growing "trend" increase the impact of social processes that affect competitive relations business through politics. These processes, first of all, you need to include ecological problems, problems of awareness of the role and place of the market, corruption, swarnamalaya capital. This trend today is represented by the concept of corporate social responsibility (CXO). As an example of a successful competitive struggle on the basis of using mechanisms of CXO it is appropriate to cite the following example.
Chemical TNCs ICI, Du Pont Co, Hoechstag German, French Atochem SA, Allied Signal Inc American and Japanese Scowa Denko KK at the time enthusiastically supported the hypothesis of some scientists that widely used in household products, freons, CFCs and other so-called ozone-depleting substances are harmful to life on Earth. This hypothesis was supported by the U.S. and Britain. As a result, in 1989, officials from 124 countries signed the Montreal Protocol, according to which till July 2000 on the Ground had discontinued production of ozone depleting substances. The result of this campaign was to ensure the monopoly on the market of refrigerants and chemical ognegasitelem for these TNCs is the "friends of the ozone", which to this day, taking advantage of the situation, get swappable.
It is interesting to note that subsequently, the hypothesis on the destructive effects of CFCs on the ozone layer of the Earth was declared insolvent, but the point was made. Competitors of these firms, including in our country, were abolished. Something similar is currently happening with the "Kyoto Protocol".
In General, assessing the current Russian side after the entry into WTO the situation in the field of competitive confrontation wonder "As a schoolboy (Russian economy) to fight selective punks? ("world economy")" (V. Vysotsky, "Professionals").
It's time to realize that all main "actors" of the global "market economy" in its activities is guided well-known "principle of al Capone": "with kind words and colt (technology management competitive collision) can achieve more than using only kind words).We live while in the well-known formula - "neither peace no war, and disband the army".
One possible structural and functional solution to the problem may be the creation of "intellectual forces", is able to assess the potential of a real competitive opponent and to offer the best options of management decisions.
The essential elements of information and analytical technologies we have, they just need to "sharpen" the specifics of the alleged market competitor. We also have fighters to conduct intelligent information wars. They also need to provide equipment for the struggle ahead. The technique guarantees victory in terms of the numerically superior enemy.
In light of this great national importance is the activity of the "Association of analytical technology" that acts as a modern "intellectual Shaolin", on creation and introduction in practice of activity of Russian state agencies and businesses with modern management techniques conflict (competitive) antagonism not only not inferior, but superior in efficiency foreign.
However it should be noted that access to these technologies is based on access to sverkhvysokochastotnogo HR analysts. Essentially, the development of new technologies are nothing else than some kind of educational program.
But today, such human resources are too few. In Russia, they are literally a few dozens, but we need thousands, "need yesterday". And of these experts it is impossible to prepare within the framework of existing University programs or traditional programs of postgraduate training. Their learning process is very complex and specific. This fact is also in the focus of the "Association....".
In General, the activities of the "Association of analytical technology" there is an opportunity to give an adequate response to the above (rhetorical) question of "Professionals": "But recently their trump card, not the ACE, as well, is a trifle, and their weapons are now no worse to me, besides the speeds" (suppressing "the Boyd" - author).
Bourbaki V. I.
Bourbaki I. V. Problem issues of work in the information sphere in the conditions of Russia's accession to the WTO / V. I. Bourbaki // Information war. - 2012. - No. 4. - P. 62 - 68 .
Tags: Russia , information war