The events of the past and now the current year, raise very pressing problems, which relate directly to the choice of Russian and Russian lives. People are sacrificed to the Moloch war against the Soviet cadaver, and Etherlords conservative revolution carefully to the corpse, already unlike themselves, were sewn only fresh, still warm Russian flesh: flesh thought, the wind flesh, the flesh of choice. Flesh soul force, erupting from a new Russian body falling from a potent lead-acid pills.
Hundreds and thousands of volunteers were mobilized for the Russian business, for Russian state. Now the white knight Shooters calling them back, and the Russian state strangely committed to Soviet symbolism and intolerant to nationalism in any form.

Such engagement does not happen only here. Beautifully wrapped ideologies mobilize people in many different areas of life, and lead those people, but the results are the opposite to that shown in the ideologeme. Unenviable future: to mobilize the will, perhaps, even more terrible things than an escalation of the fratricidal war to an extent, reliably batters all the possibilities of Russia to work in Ukraine. Because it seems to be necessary analysis of the phenomenon of beautifully wrapped ideologies.
First and foremost it should be noted that these intellectual constructs are not mobilized social group, taken as a whole (which is characteristic of ideology, placing group identity). These constructs are mobilizing certain categories of representatives of the reference social groups, and these categories are defined by certain markers of identity, characteristic of members of the reference groups. This mobilization is performed with sufficient specific staff goals, and mobilized categories are drawn quite clearly. It is also interesting that when raising uses elements of rhetoric, pieces of ideologies, and such use is facilitated by Neorganicheskie and excessive abstraction actually "parent" ideologies from which pieces break off, requiring to carry to the dustbin of history "former Ukraine", but in fact forcing their adherents to discard to the dustbin of history Imperial Russia - those for which repropagation fighters and give their lives.

Here we are faced with the need to find new words for this is a relatively new discursive phenomenon. Yes, we live under the Moon - but the time of conceptualization of the notion sometimes comes much later than the birth of the signified, the concept outlined.

See in this respect the important and definition of the construct, mobilize carriers of certain markers of identity for purposes which do not correspond to the order placed by the ideologies shaping identity, mobilized members of the reference groups. On the one hand, this is a rather broad and seemingly meaningful, sometimes organic constructs, subject to achievement of certain strategic goals that pushes us to call these constructs particular kinds of ideologies. On the other hand, these constructs are only a kind of ideology, in fact as copies. But the specifics of these copies is that they do not replicate neither nationalist ideology nor Imperial ideology, or even of Soviet ideology. Instead of copying takes place only on the parasitism narrative, without borrowing the full purposes and objectives placed by the ideologies - and here we are doomed to accept the definition of the copy without the original - namely, to formulate a definition of "ideological simulacrum".

Actually, here we get close with the immortal definition of Marx, understood under the ideology of a form of false consciousness. Nevertheless, consciousness here is real, as objective knowledge of the essence of public relations is possible only under the most severe of subjectivity imposed group identity. Also manipulated the new proletariat is not only and not so much capitalists as representatives of very diverse professional ruling class: and direct heresy screwed in the head gullible do the people that sold the pies with venison.

It is important for us also to formulate the main features of the ideological simulacrum, distinguishing it from a real ideology. To do this, however, will have to work with the concept of ideology. Beyond the differences, we need to consider only important features of the ideological simulacrum, allowing him to recognize before he will be able to steal our life or our soul.
Because let's ideology. Traditionally in our contexts it is understood as a semantic construct, intended for the foundations of the worldview of a certain social group, able to grasp the work as a team and the whole state. Such an understanding is impossible to deconstruct, but it is possible to clarify and we can help J. Svartmetall with its original understanding of the role of ideology in modern society.

American political scientist examines the function of ideology in past historic times, and today, reconstructing the process of change in Western societies and therefore, modalities for their needs on a national Outlook. According to Smartmates, the ideology of neo-liberalism after World war II invariably defeated in Western society, however, the remaining universal ideology has not disappeared, but continued to fight - not for dominance, but for the right to exist in the brave new world of the welfare state.

Over time, Western society was established some parity ideologies, providing functioning quite an interesting phenomenon - ideological field in which there is an articulation of the dominant neoliberal ideology, the "loser" of the universal ideologies of socialism and conservatism (fascism is still allowed) and new ideologies, which is to talk more.

The new ideological conditions of existence of Western society have changed the function of ideology as an instrument of influence on changes in society. Because of new ideologies, according to Smartmates, peculiar, first of all, relative to the local character. This local character осуществляе6тся in two forms: either a new ideology makes the process of achieving some socially significant goal, or he draws the identity of a certain social group, suddenly as the judges identity is keenly felt and seeking (by political subjects.

Thus, we can formulate the basic function of ideology today. Ideology should either issue the process of achieving specific and ambitious goals, or to issue a certain identity, and therefore (especially in the political sense), to formulate and package the goals and strategic objectives of the group with this identity. This package needs to be updated constantly due to both group change and changes external to the group of society.

Here we formulate the main difference of ideology from its simulacrum: the ideology of first executes the self-consciousness of the group, builds a tree of tasks facing the group: and then, as appropriate, mobilizing the group to achieve the goals and perform tasks. Ideological simulacrum, on the contrary, are aimed directly at the mobilization - it mobilizes and not on the tasks objectively facing the group, and on the tasks facing the conventional military, that is, before men, to reference group not having any relation - but is able to create and update the simulacrum. It is extremely important to note that such enlistment is vital to the social group of which he is recruiting volunteers, have been split: to their identity was the most controversial and poorly expressed, and its ideological design wore most amorphous in nature. Bringing the tools to present the historical situation, we note that here we are talking primarily about social groups whose existence is largely due to a special ideology, and in the second place - a special religion or skin color.

In an effort to mobilize, ideological simulacrum should not update the reference social identity groups: identity group should be firmly anesthetized. The simulacrum in the process of mobilization is based on markers of identity, expressed in the form of specific ideologies or other elements identichnosti discourse referent group. The involvement of such ideologies produces features of the discourse arising from ideological simulacrum: the many ideologies in the simulacrum to be used outside the traditional for your stay and the use of contexts that generates a large number of shortcuts and aggressive slogans, and destroys to some extent the vocabulary used in the discursive formation of this simulacrum.

The simulacrum, due to their nature of mobilization, needs a wide audience, and therefore, in the information campaigns of a large scale and focused on different reference groups. This necessity generates two effects. First, it is important in this case is to mobilize opinion leaders and the media on a massive scale. And here a crucial role is played by the ability of the military office workers to indoctrinate the opinion leaders and the chief editor is needed. Secondly, the need to mobilize one simulacrum of representatives of a large number of ideologically-biased social groups requires a lot of diversity rhetoric, which implies a high degree of eclecticism construct and vocabulary, they are due.

The desire to accommodate the onslaught of mobilization of people from various ideologically driven groups generates extreme diversity of the generated narrative. This diversity, however, has a fairly clearly defined nature.
Any ideology that directly or indirectly (conventionally, green ideology is the myth of Enlightenment) is based on mythology, that is irrational narrative about the gods, heroes and martyrs, accompanied by a rich symbolic number.

This may exist as a kindred ideology based on a myth, and related mythology or priesthouse close to each other. For example, it is obvious that "the mythology of Victory" is not the same as "red myth", but apparently, he inherits. Because the use of the new ideological construct of the material of these two mythologies, looks quite organically.

On the other hand, conventionally "White myth" and the "Red myth" each other retopology and protivorechii, resulting in the adaptation of the "White myth" of the Soviet identity matrix generates conflicting design, pulling a slight madness, and the connection in kvaziizoentropicheskom the concept of the "myth of Victory" and the "White myth", at a certain external similarity of the narrative, will bear a distinct eclectic character: the strength of identity of a social group largely depends on the availability and quality of the mythology, which is the basis of this identity.

Before the simulacrum is relatively contradictory task: to mobilize the right people so that they did it voluntarily, but in large numbers and were willing to make either subordinate. This implies the need for a powerful mobilizing the repressive aspects of discourse. This again raises the need for a large number of aggressive slogans and labels.

It is important to understand the large difference between the mobilization of ideologically driven groups, and the mobilization of certain categories of members of this group. Ideological mobilization group requires the actualization of her identity. But conditional the military can't risk a bet on the actualization of the above identity: this update - it is not very simple and inherent, in fact, only the members of this group, the bearers of its identity. The flash of self-consciousness suggests a serious reflection of the intellectuals of this social group, which self-reflection can lead the group out of the mobilization that is needed to the workers of the ideological military.

Because the simulacrum tries to update markers of identity inherent in the members of these ideologically driven groups. We are not talking about the band and about the category of individuals with similar elements of the identity. Because military office workers are interested in an ideologically-biased group were literorotica, and their leaders were either stupid or straight dependent on the military.

The simulacrum should not just ask the bar and the channel are inevitable basic reflection on the events, participation in which either prevent which he mobilizes his victims. It needs, on the one hand, to reliably lift a person on business, and on the other hand, to block and reduce the possibility of reflection on the events. Since we are talking mainly about the social groups whose existence is conditioned by ideology, the problem is relatively complex. But doable.

Simulacrum mobilizes social instincts, which, by definition, a strong people, able to zorganizowania in active groups on ideological grounds. In one of our articles we discussed the possibilities of political mobilization deployed on the front between the two extremes, the archetypal and instinctive.

Conventionally archetypal mobilization in the context of our narrative self is inherent in the mobilization of social groups. It engenders reflection on the state of the group and its main objectives, actualizes the identity of the group, and leads the group's participation in certain historical events.

A different instinctive mobilization. It is aimed at mobilizing the instincts, in this case social. The pack mentality, verbalized not only by ideologues as the creators of the simulacrum: a man rushes into battle without thinking, because there are situations in which a man should not think, and have to beat. From the point of view of his male identity is the only correct option, and from the point of view of the military, in the interest of which is constructed and mobilized the simulacrum is the best option, because the person a - does not think b - beats who need to be employees of military registration and enlistment office and not a social group, the ideology which pieces of the simulacrum deploys.

In fundamental work "the Theoretical arguments about the nature of mental" C. G. Jung comes to the possibility of definition of the psyche as a conflict between blind instinct and will. Here we are speaking about that at a certain level of mental development function, which takes the instinct undergoes a change of direction of its actions through conscious will. This will overcome the instinctive aspirations, not being able to completely eliminate them, as attraction are the Foundation of mental activity. To us it becomes apparent that the manifestation of the will is impossible without a certain basic reasoning.

If you apply these thoughts to our work, we will see that the simulacrum is striving to enable the attraction, and volitional impulses to reduce and localize within certain limits, thanks to strong-willed qualities mobilized a simulacrum of a person in a certain period of time can purchase a very high degree of ability to supply. Man is not an animal on his ontology, because, perhaps, he cannot escape from the will as from instinct, and proofs of this fact sea. So the simulacrum does not block the will and ability to reason completely, but only splits the person's consciousness and uses the energy released from a split consciousness: in particular, it can be the energy of pain and a person's aspirations to secure a mental survival, which leads us to a large number of cases with people going to war for the meaning of life. I guess everyone knows the cases when people, talking about important in his life act, said that it "went wrong": the simulacrum and directed to have happened certain people in certain places of their mental life.

For States with underdeveloped field of institutional policies, it is important the non-existence of cohesive ideologically driven groups social groups with a strong identity and a well-developed ideology and a low level of social and political culture of the population, which will strengthen the effectiveness of ideological simulacra as a tool of mobilization.

For States with well defined field of institutional policy is vital to the existence of well articulated field of ideologies, reinforcing identichnosti the power of the polity and the ability of society to reconcile the interests of different social groups in society.

Obviously not very consequential, but important conclusion. The state, not able to living ideology and ideological simulacra of varying degrees of quality, is in a permanent crisis of identity and is doomed to fall, freeing up space for a cohesive, clearly aware of their identity and their political interest groups.

Alexander Davydov

Tags: Russia , national idea