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The European Union has spent $400 000 on a study showing that pirates don't affect sales of digital content
Material posted: Publication date: 24-09-2017
Copyright holders, especially major music labels, game publishers, film studios often complain that they lost as a result of the activities of the pirates profit is huge. Loss, according to them, amount to billions of dollars. These figures are found in the courts, where there are constant litigation with companies and individuals who, in the opinion of the owners, infringe copyright by downloading illegal movies, games, music and books.

Officials generally agree with the opinion of large companies who lobby their interests. In 2014, the EU even funded a study that analyzes the impact of the activities of pirates on the sales of licensing of various types of content. This work was conducted by research firm Ecorys.

Its headquarters located in the Netherlands, where, by the way, is especially active in the "wrestlers with the pirates." The cost of this project totaled approximately $400 thousand. Of course, these funds were received from the taxpayers. It is clear that the EU is rich enough, but $400 000 to the study, and not scientific, but, if I may say so, the corporate even for the EU rather big amount.

The results were to be published in may 2015. But no, the work never saw the light of day in the fullness of time, all the data remained with the company, who conducted the investigation and the officials who initiated the project. However, to hide the results of failed (if such intent is, of course, was). The study was not only interested in owners. It wanted and those who represent the opposite side — the fighters with the copyrights of all kinds. We are talking about organizing a Pirate Party MEP. The report was received, not at once, and after a tedious correspondence. Only recently, the document was still laid out in open access. It consists of 304 pages, it contains a lot of interesting information.

In the course of work the specialists have interviewed over 30 000 people from Germany, France, Poland, Spain, Sweden, UK. The answers to the questions, analyzing answers, and General analysis conclusions took a lot of space. The key result is described very clearly: "In 2014, 51% of adult citizens of the European Union and 72% of adolescents so or otherwise used the infringing content. The highest rate of piracy in Poland and Spain. Overall, the results show a direct and significant relationship between the level of piracy and sales of licensed content. The only exception is most popular movies. Here for every 10 "illegal" hits have 4 cases of legal content consumption is of this type."

Movies is just one type of content that is so or otherwise affected by piracy. But in the case of music, books, games effect pirates on the dynamics of the consumption of licensed content, almost none. Moreover, the inverse — pirate download books, movies, games increase sales of legal products. And buy it all the same users that were pirates. Explains everything pretty simply. For example, if a user downloaded an illegal game, he wanted to pass it later with all the "Goodies" and extras available to buyers and not pirates. In the case of music the user listened to a few times the tune is downloaded illegally, and then want to buy it to add to your library in iTunes. With books, the situation is much the same.

Why pirates of the influence the movies, and other types of content it quietly? The authors of the study believe that the reason for all the price of the product: "In General, the analysis showed that the cost of movies and TV shows 80% higher than most consumers of illegal content can afford it. Prices of books, music and games, in General, available for a wide range of consumers. It is therefore likely that the reduction in prices of films will reduce the level of consumption of illegal content, but this same step will have almost no impact on the "book of pirates" or content consumers of a different type".

In other words, users shake their movies and TV shows illegally just because not willing to spend a lot of money. On the contrary, for music, books, games many are paying because they find the cost quite acceptable.

In conclusion, it is worth saying that the study was conducted not adherents of piracy. The work was carried out serious professionals with extensive experience, which shows the objective results of their work in many other projects. And there is also a suspicion that officials decided not to show these results, as taxpayers, ordinary citizens may not understand why the governments of various EU countries and the European Union as a whole carry out draconian policies against illegal content consumption, if anything has no effect.


Tags: economy , finances

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