Soon digital technology will cease to be an advantage and will become commonplace, even a duty. As a business in such circumstances, to continue to stand out, ahead of time and competitors? Analysts Accenture has identified five technology trends in business for the next three years.
Now the introduction of digital technology is a strategic priority for any business. In October-December 2018 analysts Accenture surveyed nearly 6700 top managers of companies in the 27 countries of the world: an overwhelming majority of 94% said that the pace of innovation in their companies over the past three years has accelerated. Another 6% said that these rates have remained the same, their slowdown has not reported one.
Sooner or later, say the authors of the study Accenture Technology Vision 2019, every company will face a crisis: in the beginning, digital technologies provide its business a competitive advantage, what to do, when they will be available to all? What measures need to be taken to re-start to stand out?
In this lies the peculiarity of the so-called postremoval the world — not a literal rejection of digital technologies, and the development of their own digital skills to stand out from the crowd. In their study, the analysts Accenture has identified five main, in their opinion, trends postremoval era, knowing that the entrepreneur will be easier to adapt your business for the future.
1. Understanding of RISK
To draw attention to themselves in a competitive environment in postremoval era, companies will have to master a new set of promising technologies. These technologies will be an important catalyst for change in a world where every industry already has a large Arsenal of digital tools.
A key set of new technologies is RISK. It is an abbreviation, which includes four areas: technology of distributed registers (R), artificial intelligence (And), augmented reality (R) and quantum computing (It). To be on the crest of the next wave of innovation and development, businesses need to master RISK as a group the latest technology. But even today, some technology RISK change the situation in various sectors of the economy:
- artificial intelligence plays a crucial role in the optimization of processes and influences strategic decision making;
- augmented reality technology of immersion, gives people completely new possibilities in terms of sensation and interaction with the surrounding world;
- distributed registries, perhaps best known in the context of cryptocurrencies, however, they extend network capabilities by eliminating the need for intermediaries;
- the technology of quantum computing, the experimental set RIRK, will open new approaches to solving the most complex computational problems.
As history has shown, the convergence of these sets of technologies in a short period of time can cause severe changes, which change the appearance of entire sectors of the economy. RISK will have the same effect: the rules change.
Currently, 89% of companies are experimenting with one or more technologies RERC, seeing them as its future competitive advantage, and increase investment in RISK. Specific technologies in RISK are at different stages of adoption and implementation, but we already have the first group of companies that use them to improve their competitiveness. When you begin to show the cumulative power of technology RISK, companies that start to use them too late, probably will not be able to catch up going ahead.
2. Closer acquaintance with the customers
Technologies that choose consumers to integrate into their lives and become part of their identity. Through innovation the company was able to use this digital identity to develop a deep understanding of your target audience. In postremoval age of business will be constant, personalised relations with individual consumers based on their unique technological identity. This possibility assumes greater responsibility, but instead gives a permanent understanding of customer needs necessary for leadership in postremoval the world. 83% of Accenture survey respondents agree that digital demographics is a good way to identify unfilled market niches.
A. Changing relations in a partnership
Initially, the company used the information derived from the digital identity, to optimize one-time interactions with customers. But with the spread of digital technologies executives began to work on ways to improve the customer experience and make it longer.
In the coming postremoval era for companies creates a feedback loop: any action of the customer (both at work and in private life) becomes the source of information about its future needs. This helps enterprises to create a constantly updated knowledge base about clients, using which you can find with them common ground. Now the goal of companies is to become a permanent and trusted partner in the lives of clients. Understanding what technology people choose and how they use them, the companies, like the technologies themselves, can take root in a person's life and provide what he really needs.
B. Establishing trust
As you explore the possibilities of individualization of the companies will have to face new challenges and problems, like the fact that sometimes consumers want to raise the level of presence of technology in their lives, and when not. The same applies to the level of individualization. There is a distinction between "useful" and "repulsive," and, moreover, it varies for each individual. If companies want to develop personalized relationships with consumers, they need to feel this delicate and constantly changing balance between personalization and privacy.
C. rethinking the relationship
The integration of the new experience in the lives of our customers requires a constant and deep awareness of their needs. This understanding is built on a solid Foundation of trust, which the company must maintain within each interaction with the consumer. And those who already started to solve this problem reached a new level of consistent understanding of the client, which is necessary for leadership in postremoval the world.
3. Empowerment of the employee as the "person+"
The employee becomes a "person+" if it has new technological capabilities, combined with his own skills and experience. Today's employees can use the latest technology to rethink their current roles and to find new, innovative ways to change and to succeed in postremoval era. The problem is that companies continue to recruit, hire and manage staff of a sample of past years. To succeed in this new era, we need to create a workplace culture of continuous learning.
"People+" to quickly change positions and organizations, outpacing the speed of traditional recruitment and the current level of investment in training and retraining does not solve the problems associated with increased mobility of employees. To keep up with the times, you need to rethink the recruitment and training of personnel and use approaches that are better correlated with the flexibility of "people". For example, the hidden talents of existing employees and ensuring optimal allocation of current staff for new positions. With the increased mobility of employees knowledge and skills are distributed more and more, because of the company's adapt technology strategy to knowledge management consistent with the era of "people".
Top managers recognize that the fight for qualified personnel is most important — not who the person is at the start, and how far it can go. The transformation of employees in the "people" empowered the staff more than management could imagine just a few years ago. This is one of the great victories of the era of digital transformation. Organizations can rely on the staff, constantly improving its knowledge and skills for large-scale implementation of innovations.
4. To protect everyone, to protect yourself
In the modern digital ecosystems that are connected to the Internet, cyber attacks can reach unprecedented levels. Most of the physical world falls under digital control and thus potentially dangerous consequences of these attacks will continue to grow. The incident, which has caused damage to one enterprise, is now able to grow and worsen, threatening the partner organizations of the company, the whole industry or even the major component of the entire economy. Organizations must learn to communicate in the field of information security and consider such cooperation as a basis for building partnerships.
Ecosystem threats require ecosystem-based solutions. The cooperation and communication of enterprises may be carries risks, but also help to strengthen overall security
A modern approach to enterprise security represents a shift of thinking on the principle "my company first". Today, emerging threats require a joint action. The sooner companies begin to build security partnerships, reflecting their participation in the overall ecosystem, the faster they will begin to build a more sustainable business. In a world built on the ecosystem, security is no longer seen as protecting the same organization — it affects everyone.
5. How to open markets instant action
In postcarbon world every moment will be for you the potential opening of the market — and a chance for compliance to the high expectations of a new era. Direct digital access customers and powerful Analytics tools allow you to develop innovative strategies of personalization. A complex set of internal technological solutions enables enterprises to quickly refocus their efforts in line with market requirements. Companies will need to combine these capabilities to catch the moment and capture the market.
What does it mean to "catch the moment" in relation to the market? This is an opportunity to deliver products or services to a particular client at a particular moment when they are needed. The world has gone to this purpose since the use of digital technologies, in postremoval time it finally becomes possible. New technologies allow consumers to access personalized products and on-demand services, and businesses — faster and cheaper to produce products with the capacity to adapt to customer requirements. This combination has led to the fact that consumers ' expectations are constantly growing. In postremoval era will not be enough to produce any products with the ability to adapt, or products and services by individual order or on request. People expect both.
The growth of "markets instant action" means each separate period of time is a chance to provide a new product or service at the request of a particular client. And when companies are already capable of, for example, to deliver products at the right time, they can adapt their methods to the detailed demand forecasting to look farther into the future. The next task is to learn how to anticipate major market trends, in order to obtain sufficient time for the development of new strategies.
Companies that use technological strategy to meet the growing expectations of customers in the future will be far ahead of the competition. Their products will remain relevant in the ever-changing needs of customers, partners or employees. This will allow them to stand out in postremoval an era of rising expectations.
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