The country is in the midst of information and virtual warfare in the world, almost alone, opposed to the superior forces of the hostile parties, both in financial and economic sphere, and the Humanities and, in particular, the field of modern media communications. Powerful waves of the undeclared "hybrid war", "soft" and "smart" forces of the enemies day in and day rolled on state and society, threatening to destroy the foundations of national security, statehood, sovereignty and territorial integrity. From will Russia go out with honor from this battle depends the prospects for survival and self-preservation of the unique civilization in the XXI century.
Anti-Russian "soft power" in the context of hybrid wars
Hybrid won the modern hybrid warfare is a combination of point measures of a military nature, of force and wide application whole Arsenal of "soft power." In terms of content it is to promote the ideals of mass culture, hedonism, consumption, transhumanism, progressivism, etc. Therefore, soft power is more commonly called "smart" power, so we are talking about the imposition of a hostile, alien and theideological meanings, symbols, signs, sounds and images aimed at undermining social consciousness and the destruction of the foundations of statehood. In the Arsenal of "soft" power the most effective tools recognized as provoking social upheaval and mass protests that, for example, today you see in many "hot spots of Portland (USA) to Khabarovsk (Russia) and the Republic of Belarus. The purpose of the riots remain destabilization, undermining of state and public institutions, changing unwanted rulers.
In the category of soft power include cultural penetration channels (cinema, literature, theatre, art, music, show, etc.), diplomatic pressure and blackmail, historical diversions, different kind of international provocations and scandals, financial and economic manipulation, bribery of officials and leaders of public opinion, the promotion and support of non-governmental organizations, to create fake transactions and other active information events, targeted media exposure, etc. of the 2013-2014 Events in Ukraine are a classic example of a hybrid war against a sovereign state, effective involvement of the whole Arsenal of "soft" power, combined with a single-point "hard" measures (security provocations, the shooting of "Heavenly hundreds", a show of force by NATO countries, etc.). Similar scenarios of "color revolutions" were successfully implemented in other countries and, in particular, in Romania, Yugoslavia, Libya, Egypt, Georgia, Kyrgyzstan, Armenia, etc.
Currently actively trying to destabilize the state and society are being taken in Russia. Along with a full Arsenal of forces and means of soft power, the emphasis is on the revitalization of the "agents of influence" ("the fifth column"), which represents and promotes Russian interests of the deep state" - an international financial information mafia". In Russia "agents of influence" represented primarily by supporters of liberal ideas in state and public institutions of power, the oligarchic circles, among the so-called "creative" intelligentsia, the expert community, the media sphere, show-business. In their subversive activities, they rely on street activists who are not only generous financial, material and informational support, but also the use of the administrative resource. Anti-Russian forces, in close coordination with international centers promptly respond to almost all issues that have the potential unwinding of protests, the destabilization of the situation in the country and individual regions. Currently used "Khabarovsk" excuse before was an unprecedented attack on the plebiscite on amendments to the Constitution, in connection with the conduct of the parade on Victory Day. To foment anti-government sentiment continues to be subject coronavirus pandemic in the country and the world, the theme of the presidential elections in Belarus. In the information practice of fashion, when different kinds of corruption, pedophiles, alcoholics, drug addicts, liberal "mold" "irreconcilable" fighters against the Kremlin regime. Their name is Legion - Serebryakov, Efremov, Melnikov and others Fake information on most anti-Russian news story which covers odious propaganda patterns, overwhelmed social services. Enough to see information around coronavirus pandemic, events in Khabarovsk, around the presidential elections in the Republic of Belarus, etc. meanwhile, the massive use of false information, particularly in the period of the spreading of infectious diseases "can kill as many people as a nuclear explosion, or even more.
Fake companies in media, as a rule, are accompanied by anti-Russian operation. In particular, the disinformation in the media and the Internet is actively used by Ukrainian special services in cooperation with Western and Belarusian structures ahead of the presidential elections in Belarus, when there was a provocation with the arrival in Minsk and arrest of 33 Russians. Orchestrated special operation had several objectives: to demonize PMC "Wagner", and in the face of Russian military volunteers, including in connection with the events in the Donbass, "hurt" Rosneft, as one of the largest companies in the world, but most importantly – to undermine the Russian-Belarusian relations, to provoke riots in Minsk after the election. One of the stages of the fake company was intended to be a visit to the capital of the Republic of Belarus scandalous Ukrainian journalist Dmitry Gordon, associated with the SBU, who spoke with Belarusian President to further aggravate relations with Russia, "warm up" antilukashenkovskie sentiment ahead of the elections.
In a multiethnic and multi-religious country which is Russian Federation, hostile forces rely on inciting ethno-religious contradictions. The recent Armenian-Azerbaijani conflict in Moscow and other cities of the country, caused by the escalation of the situation around Nagorno-Karabakh in the South Caucasus, have demonstrated that immigrants from these countries, even if they are holders of Russian passports, first of all, I feel, respectively, Armenians and Azerbaijanis. Here in Russia they are United in the Diaspora, their national-cultural autonomies, avoid assimilation, often ignore to enforce laws, try to live and work together in the framework of its closed commercial enclaves. According to media reports, many of the representatives of the Diaspora are trying to even the money to spend in the institutions of their compatriots. Similarly, to a greater or lesser extent, tend to act and other Diaspora. Thus, importantly, their political and other biases often remain on the side of the States where they occurred.
External subversive forces are trying to oppose the center of national state formations (22) and Autonomous regions (4), and the titular Nations of these and other territories to representatives of the Russian-Slavic population in Russia. The fact that representatives of "small" Nations are more successful in socio - political, business, and information and cultural life of the country thanks to the considerable support and patronage from the "title" States, diasporas and other forms of national-cultural autonomies, as well as international institutions support leads to imbalances, distortions and, as a consequence, and conflicts used by outside forces. For example, Turkey, which is still geohistorical competition with Russia in Eurasia, has a great impact on the Muslim-Turkic population of the Volga region, Caucasus, Siberia and other regions of the country, with the support of the "title" of entities and communities. Actively developing not only economic, but also socio-cultural relations, joint working commercial structure, encouraged mutual tourism. Turkey is contributing to the construction of mosques, the development of Islamic education, the promotion of the ideas of pan-Turkism and Ottomanism, the encroachment of the Latin alphabet, etc., which can not endanger national security, sovereignty and territorial integrity of the country. Through its Diaspora to lobby for and influence the development of events in Russia and other countries, primarily from the republics of the former USSR.
Of course, modern Russia is close and has such potential impact on the development event in the world using the tools of soft power, as our geopolitical opponents and their supporters. Current standing in the world rests largely on the military-political and energy power, as well as an unprecedented level of influence of the Russian President in international Affairs. You can, of course, what else to say about the sporting achievements of Russia in the world, but a deliberate struggle of hostile forces to contain Russian higher achievements, unfortunately, brings results. A known weakness of the Russian Federation remains the fact that it failed to create an effective system of consolidation, of unification and mobilization of the peoples of the country, not to mention the creation of a competitive Institute of "soft power".
Media dimension "Soft power"
If the first information and the virtual leverage and opportunities information and virtual effects was considered as a "smart power" as one of the main components of "soft power", at the present time, media activities becoming a phenomenon of the geopolitical grade, actually performs the role of integrator and coordinator of all other forces and means, forms and methods of hybrid war. No diplomatic demarche or a protest rally, not a single terrorist act or a cultural event or scandal will not be relevant for informational reasons, if they are not properly covered in the media.
In today's information Russia about 70% of the information supplies zaideologizirovanny hostile mainstream, content (content) which is formed and promoted by the global factories of meanings and media corporations, dominant in the modern world. In social networks, the predominance of destructive content often reaches 90 to 95 percent, as it was in the period of mass anti-government attacks on the subject of voting on amendments to the Constitution of the Russian Federation. As the analysis shows, wittingly or unwittingly, into subversive mainstream gets involved a significant number of Russian media and Internet resources, including by reason of financial and material dependence on hostile forces within the country and abroad. Among them, many of those media that remain disloyal to the government to force ideological and political dependence of individual journalists.
At present it is possible to confront a hostile seidualiyeva pressure from the outside due to the promotion of relevant counter-information (about 30 %). This is done not only through the state media, as a result of the active participation of network of volunteers (online media, websites and portals, blogs, cables-channels, etc.) in this information war around Russia. Many of them truly compete in the online space, primarily for their children's future and country. It is no coincidence that the hostile forces from among the agents of influence have made a tremendous effort to drastically reduce the forces and means of informational resistance, to reduce their share of influence in the information space of the Russian Federation. As you know, the alternative information introduce censorship of the global social networking services, particularly Facebook,Google, video hosting service YouTube. The latter has recently closed the popular broadcasting channel "Tsargrad", and other Internet resources. Agents of influence puts pressure on the Federal and regional authorities, promoting his supporters in the state media, some journalists and experts pursued by law under false pretenses. Many media that are formally considered to be Pro-government and, in particular, the "Echo of Moscow", etc., are actively promoting the installation of the mainstream.
In this connection it may be recalled that before the collapse of the Soviet Union foreign subversive mainstream covered about 90% of the information space of the country. As it is now in the United States, in terms of outreach blackmail many citizens of the USSR then were afraid to Express their political positions, despite the fact that the referendum on the fate of the USSR, the vast majority voted for the preservation of the Union. Currently, an example of how unchallenged global thedelegation alien almost completely dominated the national media space, are Ukraine, where Russophobia was elevated to the rank of state ideology.
In modern Russia, a strong position of Russophobic forces. They rely on network dominance, unimpeded widespread plantings of ideals of mass culture, an alien way of thinking and way of life, excellence in information resources and assets that have global media. Allowing hostile forces managed to hold the strategic initiative in the information war and the cultural sphere, to impose the destructive political agenda of the Russian society in order to influence developments in the country. The absence in Russia of a modern offensive ideological-political strategy of the development of an effective system of consolidation and mobilization, rapid response to challenges and threats in the information and cultural sector, advocacy ensure internal and external policy of forcing the country to defend their positions from a defensive point of view, the "fight back" is mostly counter-propaganda
In this context, the problem of finding information, but rather information and cultural sovereignty becomes the most acute and topical on the agenda. Meanwhile, without the successful resolution of this task, the country is doomed to fail in the global competition of Nations and peoples. Today the special actuality is acquired not only an effective strategy for ideological and political support of internal and external policy, promotion of soft power of Russia in the international arena, but the training of information personnel, regular improvement of qualifications of specialists and experts. Unfortunately, as in the case with the US and other leading Western countries, in the Russian leading universities, including the HSE, Moscow state University, St. Petersburg state University, MGIMO, etc. continue to prepare for the information of dissidents and other humanitarian spheres, which after the release are in the service of global zaideologizirovannogo mainstream. It is therefore imperative today, finally get rid of the undue dominance of advocates of anti-Russian propaganda in the state media, to neutralize the excessive activity of "agents of influence" in other media and social networks (the blogosphere, social networks, telegrams channels, video hosting sites, search engines, etc.). State and public institutions of government should not hide behind the "broad back" of the head of state in addressing
Despite the adoption of the amendments to the Constitution of the Russian Federation, the state and society is no closer to the emergence of ideological doctrines promote the interests of the state and society domestically and in the international arena. Russia remains hostage to a hostile zaideologizirovannogo mainstream hybrid war against one-seventh part of the world. As such, the national strategy of hybrid warfare, the use of "soft" and "smart" power Russia does not yet have. There are currently information security Doctrine, but it still somehow works in part of the information technology component. Although the information space of Russia remains in the grip of a hostile social services and, in particular, Facebook, Twitter, Instagram, Google, YouTube etc. Even Yandex does not differ a loyal attitude towards Russia. The situation is even worse from the point of view of substantive aspects of media communication. As experts believe, the preservation of information sovereignty demands the immediate "villaminaya" Russia from the global digital project, which includes not only social networks, but also the system of Bank payments, codification of the population....
Russian language of "soft power"
Due to the fact that the "Russian world" does not smell even in Russia itself, it is difficult to count on the successful promotion of soft power in a similar ideological-political platform. Moreover, the Russian world today is on the defensive, he is not able to react adequately to the massive total of information and virtual the offensive of the hostile forces. And if "hard" (military) power", Russia has managed to revive, it is about adopting a modern "soft" power to speak is not necessary. In the course of amending the Constitution with great difficulty to article 68 was able to add to what gstate language of the Russian Federation throughout its territory is the Russian language and as the language of the constituent people, part of a multinational Union of equal Nations.
However, it is a big thing, as a natural, not an artificial ideology (liberal, Communist, etc.). can and should rely on the language and linguistic culture, historical and socio-cultural heritage, national ideals, meanings, images, traditions and customs, although it should be fixed in the future, largely to take account of modern realities. By the way, the pagan culture of the indigenous peoples of Russia largely dates back to the common natural sources etnomassage landscape that increasingly brings together and consolidates their practice of survival and self-preservation in the face of threats and dangers. Nsitely other language cultures should not be afraid of the Russian gain, as it is convincingly shown a common history. If in modern Russia, by a qualified majority (about 80%), had the members of other ethnic groups, such as the Armenians or Jews, Chechens or Tatars, the language would be dominant, differently simply does not happen, or destruction of the multinational state.
Despite the fact that the Russian language, having undergone numerous significant transformations in the process of the Genesis of the people, were severely "clouded", it has retained its sacred meanings and continues to serve as a universal companion and Navigator of life, a means of communication. Unique linguistic culture not only determines the meanings and ways of thinking and behavior of people of the "Russian world", but remains a carrier of deep structure of Russian statehood, the socio-cultural relations and communications. Due to the viability startnewmessage ethnic group, the main carrier of the Russian language the country has survived and persisted for centuries. The appeal to metaphysical foundations of the unique Russian linguistic culture allows us to specify the scope of its functioning in modern conditions, to determine the leading role of the Russian language in the consolidation and Union of the peoples, enhancing national security, promoting the interests of the country in the international arena.
Without the support of Russian language security it is impossible to develop a modern strategy and to form an effective system of information support of internal and external political activities of the state, to create the Institute of "soft power". Linguistic culture largely dictates the foundations of information and cultural policy, of conceptualization, of agitation, propaganda and counter-propaganda, media content determines cognitive technology consolidation and mobilization of society, the promotion of the interests of the state inside and abroad etc. the folk nature of society, is implemented through traditional linguistic culture, but with the modern technology, remains largely a content source of "soft power".
Deep and comprehensive knowledge and mastery of the Russian language, and assimilation, gender and diversity linguistica and area studies and linguistic culture of foreign countries, is an important condition for the successful application of all capabilities of forces and means of not lethal influence during the "hybrid wars" of the new generation. Popularization and promotion of Russian language and linguistic culture who, in spite of everything, remains one of the leading means of communication at the international level, is an important area of application of all forces and means "soft" and "smart" forces. First of all, when talking about the formation of the institutions of influence in foreign countries and the world.
Only in recent years left Russia more than 10 million people in other countries, but effective public influence on developments in Moscow as has not had and has not. It so happened that unlike other countries, Russia can not rely on their Diaspora, built on ethnic or religious basis. The citizens of the country they find themselves abroad, first of all feel in the national incarnation, then the religious, social, cultural and other dimensions. Armenians, if adjacent to the Armenian national-cultural and socio-economic communities and autonomy, and the Azerbaijanis are predominantly his own, in extreme cases, to the Turkic-speaking Muslims, and so on. Even close to us, Belarusians and Ukrainians abroad seeking their support of education tend to be oriented toward Ukraine and Belarus. Russian, as a rule, to no join or looking for support from kinship or Diaspora Orthodox communities. However there is an experience of creation of Russian-speaking communities and associations in the Baltic States, USA, countries of Europe, but their influence increases when among them a strong position of Russian Jews.
The doctrine of promoting "Russian world"
The "Russian world" doctrine, one of which must be the promotion of the Russian language, should include the establishment of foreign institutions of public diplomacy and the impact on developments in foreign countries. Diaspora can be built mainly on the basis of carriers of the Russian language and historical and cultural heritage, the Pro-Russian public-Patriotic orientation, Orthodox religion, active business people. In terms of hard countering Russian influence in other countries such communities can survive and operate successfully if they have the support of the state and public institutions in Russia, to cooperate with the Russian diplomatic and other international structures and organizations of big business (Rosneft, Rosatom, Gazprom, etc.), etc. Compatriots abroad should not be shunned diplomatic staff of the foreign Ministry, are not always willing to defend their interests, the structure of Rossotrudnichestvo can no longer be limited to calendar dates and small parties, on foreign enterprises may not work disloyal to the Russian Federation citizens of other countries. Following the example of other countries, Moscow is obliged to actively defend the rights and freedoms of Russian-speaking population, including in international institutions, etc., etc., When these and other conditions, Russia will have its own effective lobbyists in the state and public institutions of foreign countries. A strong Diaspora will engage in themselves and other compatriots living abroad.
By the way, our geopolitical opponents much better use of the possibilities of public diplomacy, including diasporas in a hybrid war against Russia. Currently, the former Soviet Union, including against Russia, has an extensive network of "agents influences" - about 100 thousand of public organizations, media structures, expert communities, leaders of public influence. Using the Russian "soft power" should be strategic in nature and based on principles of popular democracy, an extensive network of public communication with outreach support. Such activity involves the use of capacities of non-governmental structures of influence, and the involvement of authoritative and influential people on the international scale of the number of politicians, scientists, musicians, and athletes from around the world, other well-known figures of culture and art, which could act as the ambassadors of public diplomacy. In the promotion of human values and, in particular, the cultural traditions of the country it is important to build on the strengths of the Russian Orthodox Church (ROC), which has a ramified network of its followers in foreign countries.
Promotion in foreign countries of Russian language and culture, strengthening their role in the world, in General, should follow a targeted promotion in the international arena competitive educational and other projects, unique cultural programs. The effectiveness of this work will increase significantly, if in Russia in the sphere of education and culture, free from excessive external influence, the domination of the enemies and carriers of alien values. In addition, it is important that the promotion of cultural and educational heritage was carried out in the General context of information and propaganda support of foreign policy steps of the state.
Another important activity should be to recognize a rapid response to relevant newsworthy in the world and separate countries, which involves the coordination of information and other efforts of the state and society. For example, historical attempts of sabotage on the part of rivals needs to be a rebuff not only the President but all other state and public institutions, media, scientific and expert community. However, a greater effect will be the implementation of offensive information initiatives ahead of the curve in non-stop mode. This type of stock (company) should be coordinated in time and place, the purposes and tasks, forms and methods, content, and channels of influence. In this case, the opponents will be forced to retreat and defend, and therefore waste time and confidence, even to panic and, consequently, to cede the strategic initiative in the information war. The implementation of the offensive strategy not only creates a favorable offensive awareness-raising background to promote national interests in the international arena, but also the activities of Pro-Russian forces in foreign countries.
In promotion of soft power should be possible to involve international non-governmental organizations, media and expert community. It is, above all, about the organizations "Russian world", "European Institute of democracy and cooperation", "the Russian military-historical society", "Russian geographical society", etc. In the media sphere is clearly not enough to limited only by the capacity of the International information Agency (MIA) "Russia today" and, above all, the RT television and radio "Sputnik", it is necessary to significantly increase information and IT capabilities of the state and society in the calculation of the foreign audience, to consolidate and coordinate all work from a single center.
An effective tool of "soft power" can and should be the promotion of the interests of domestic business abroad, the use of the capabilities of their foreign affiliates. In the interests of the business work of the intergovernmental Commission with foreign countries, business councils of the SCO, BRICS, organized exhibitions, conferences, forums, business missions. Serious potential impact on the development of trade and economic relations in the world of Russian business associations and, in particular, the system of the CCI of the Russian Federation, its representative offices abroad and business councils with foreign countries. Promotion of Russian language as a tool of business communication has a special significance for the development of trade-economic and humanitarian cooperation in the post-Soviet space, creating a positive business image of the country in the world. The visibility and attractiveness of the Russian brands is positively influenced by the increase in the quantity and quality of export products, the provision of humanitarian assistance to the population in emergency situations, such as occurred at the peak of coronavirus pandemic in Italy in 2020
Promising is the development of trade-economic and humanitarian relations, including twinning, on the level of cooperation between Russian regions and municipal entities in other foreign countries. Incentives at the state and regional levels of domestic tourism, including in the business sector, in particular, the holding of sports events, exhibitions, forums, etc. can be considered as another means of improving the attractiveness of Russia in the eyes of foreign populations. Even the fact of providing different medical services to foreigners in Russia could increase the level of sympathy for our country.
Significant growth potential level of loyalty to Russia by foreign citizens contains a promotion of elite sport. To cite an example of conduct in the summer of 2018 world Cup in Russia to be sure how big the effect with long-term prospects can be obtained from sports events. A huge number of fans all over the world have our many athletes that could be considered as ambassadors of public diplomacy. It is no coincidence that hostile forces are making considerable efforts to contain Russian sport, understatement sporting achievements.
Modern fairly high international prestige of the country is largely due to the needs of the military-political power. Therefore, the demonstration of power (parades, exercises, shows and exhibitions of weapons), the military and peacekeeping efforts at the international level, the expansion of military-technical cooperation, humanitarian assistance, counter-terrorism, etc., objectively contribute to a good perception of the country in the world. On the background of the favorable military-political background it is easier to achieve success in other fields of application of tools of soft power. Hence the deliberate attempts of hostile forces to debunk the aura of invincible strength and power of the Russian armed forces.
At present, quite a high international level of influence of the Russian state determines an unprecedented level of international authority of the President of the Russian Federation. By the way, currently it is largely virtually alone holding an information attack in the confrontation with the superior forces of the enemy. Why it is so important in Russia in the foreseeable future to implement a conflict-free transfer, to ensure continuity of power to the country was not thrown back, as has happened more than once in Russian history, the memory of the collapse of the Soviet Union still remains about the disaster of 1917, much has been written and shown. As historical experience shows, the degree of survival of the country and the potential of competitiveness of Russia on the international arena largely depends on the demographic margin of safety and, above all, the state of the Russian-Slavic people's willingness to resist in the face of global challenges and threats.
Overall, in the long term "Russian world" will not be able to Express themselves in full voice, if the "Russian world" is not strengthened in Russia. It is absurd to say it, but the concept of "Russian world" came into use in consequence of the unbridled Russophobia, and not as a result of the strategy of national revival. Today to overcome the negative consequences of deideologization is impossible without the development of modern politico-ideological platform for the revival and development of the country, cultivated in Russian society ideals, meanings and images of healing, justice, unite and mobilize, but not the degradation, destruction and decay.
In this context, it is important to consolidate state and public institutions, aimed at using the whole Arsenal of soft power. In a broad sense, Russia needs the information and cultural mobilization, as in the information age the protection of the state is the duty of every citizen. Coordinator of work based on the Russian population, on the one hand, could be the Ministry of culture and information in cooperation with other state and public institutions. On the other hand, the centre is able to act as operator of soft power in the international arena relying on diplomatic capacity of the Ministry of foreign Affairs. To raise the status of this Department, its head can be elevated to the level of Deputy Minister of foreign Affairs. In promotion of soft power should be possible to involve international non-governmental organizations, media and expert community. Given the fact that in modern hybrid wars, uses "hard" (military) power, it is advisable to coordinate all the activities to ensure information and cultural security of the state and society was the responsibility of the Security Council of the Russian Federation. It is designed to monitor and analyze the effectiveness of hybrid of Russian and hostile parties, as well as planning and coordinating the promotion of "soft power" in combination with "hard" (power) of nature, with the participation of all interested state and public institutions, secret services, media and expert community, NGOs, etc.
Work on promoting soft power requires adequate funding, but to an even greater extent, requires highly qualified and interested specialists, patriots of their country. In order to train the necessary staff, training specialists, it is advisable on the basis of specialized universities, in particular, the MIST and WU MO of the Russian Federation to organize teaching work and research activities. These are the necessary first steps to build a system of information and propaganda support domestic and foreign political course of the country.
 Mainstream (eng. mainstream — "mainstream") — the prevailing direction in any field (informational, scientific, cultural, etc.) for a certain period of time. In the media sphere is used as the characteristic unilateral theideological orientation(content (content) and technology promotion.
 See: The new text of the amended Constitution in 2020 //URL: http: duma.ru (date accessed - 06.08.2020)
 See: S. M. nebrenchin Russian language security M.: international Slavic Academy Sciences, education, arts and culture. 2019.
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