Search engine "Sputnik", which "Rostelecom" launched in the spring of 2014. Now the project needs to be either closed or reoriented to other tasks, told "Vedomosti" several people close to the company and friends of employees of "Rostelecom".
As a technical project "Sputnik" was held, but as the popular in Runet search engine – no, says one of the interlocutors "Vedomosti". According LiveInternet, from sputnik.ru there is not even 1% of the search market Runet. In April, the number of transitions from "Sputnik" to other sites of a Runet reached 100 823. The most popular search engines – Yandex and Google billions of transitions. The share of "Yandex" in April was 54%, Google of 40.8%, Mail.ru – 4,4%, captures LiveInternet.
One option is to reorient the Sputnik challenges associated with the calculation of big data, said a person familiar with the managers of JSC "Rostelecom". However, the final understanding of the future "Satellite" yet, he says, the company will take a decision before 1 June. Completely close the service operator is not likely to be solved, says the source, "Vedomosti": "Satellite" was initially positioned as a national search, to eliminate such a project correctly.
The fate of "Sputnik" will decide the new President of Rostelecom Mikhail Oseevsky. He knows now with all the assets on each disputed project can be any solution, says close to "Rostelecom". But if you know the details of the project, it is clear that closure is unlikely, he said: "Satellite" proprietary technology and existing contracts. Its value is machine learning algorithms and the ability to work with large unstructured data – all have search engines. "Rostelecom", he continues, for a long time thinking how best to use technology, "Companion": for example, they are used in the e-government infrastructure, they analyze the outflow of the audience.
Plans for the development of "Satellite" is now revised, was confirmed by the representative of "Rostelecom" Andrey Polyakov: "it will be Necessary to make adjustments correspond to reality".
"The company wants to increase efficiency and reduce costs – explains Poles. – It is the search for new economic and market models due to the changed situation on the market and in the economy." The goal of optimization is to make sure that the company has become more flexible, mobile and can quickly take the necessary actions for entering new markets and ensuring operational efficiency, he concludes.
The major search engines earn by selling advertising in the search results, "Satellite" this is not selling. "Satellite" is contracts related to public services and the calculation of big data (including by Rostelecom), said an employee of the operator, but refuses to discuss.
According to "SPARK-Interfax", the proceeds of the "Satellite" in 2015 amounted to 136,6 million roubles, a loss – 150,5 million rubles.
Sputnik immediately positioned as a public search engine. For "Rostelecom" it started to do the company is "MILES media", later purchased by the operator. Currently, OOO "Sputnik" on 74,99% owned by the "daughters" of "Rostelecom" "RTKOMM.ru" and "Rostelecom international limited", the rest of the founders of the "MILES media" Vyacheslav Rudnikova and Vasily Vasin.
The initial investment in the project amounted to $20 million, total investments "Rostelecom" does not open. The main task of "Sputnik" had "become a point of access to the digital infrastructure of the society and the state", said the company. The search engine was immediately provided with several services that helped users to find official information, public services, address of state institutions. It is also planned to integrate with payment systems and technology developed by other companies. Since then the services has not increased, but the "Companion" had its own browser.
One of the main objectives was to ensure the priority of official sources and high relevance in General, the queries associated with human interaction and social institutions, said the company.
The idea to create a national search engine emerged in 2008 – after the war in Georgia, told "Vedomosti" the then state Duma Deputy Ilya Ponomarev. The information in news sections of searchers not always corresponded official, but had a high impact: it became clear that the search engine can serve as a powerful media resource and be used as the aggregator need the state news. To the leading Russian search engines – Yandex officials have had questions, was told by many interlocutors of "Vedomosti" among officials.
Now no such issues, says the acquaintance with managers of JSC "Rostelecom" the person "Yandex" adequately reflects the information picture of the day, so he also is a national search engine.
"Yandex" claims former officials would not comment. Top news "Yandex" does not define the company, and the media, said the representative of a search engine.
Press Secretary of the President Dmitry Peskov forwarded to the correspondent of "Vedomosti" in the Ministry of communications. The representative of the Ministry said that projects such as "Satellite", stimulate the development of the internal market development and help create the necessary s for large companies expertise in various fields of the IT industry. In this respect, the project is quite relevant. Unlike many countries Russia has a wide range of web solutions including search engines, email services, system, cloud storage and other services. And to enter the market, where Russian companies still compete with global players, is very difficult. It is therefore logical intention "Rostelecom" to optimize the functionality and purpose of "Sputnik", concluded the representative of the Ministry.
It is very difficult to enter the market, have been divided by the leaders – "Yandex" and Google, especially if there are no competitive advantages, as is the case with "Satellite", says CEO of "Finam" Vladislav Kochetkov. The specifics of the Internet business is that it is easier to create a new segment and to become the leader than to push leaders in the old segment. For example, search Bing from Microsoft never took off, although it certainly invested more money than the "Satellite", sums up Kochetkov.
Anastasia Golitsyna, Elizabeth Sergina
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