The modern stage of society development is characterized by increasing role of information in all spheres of life and human activity. Finally many realized that today the ability to collect and analyze information was more important to make the right decisions, than having a lot of physical strength.
Information - the new resource of social life, the only resources is not decreasing, but growing with time. The more faster and quality information is embedded, the higher the standard of living of the people, economic, military and political potential of the country.
Many political scientists and philosophers today recognize that information sphere, being the core factor of modern society, actively influence the state of political, economic, defense and other components of the security of States because the very integrity of the modern world as a community is mainly due to the intensive information exchange. The suspension of global information flows even for a short time can lead to serious consequences. As noted in the Doctrine of information security of Russia, the national security of the Russian Federation significantly depends on ensuring information security, and in the course of technical progress this dependence will increase. This led to the fact that information, how ever, became a tool of power.
When was discovered the susceptibility of the human psyche to compulsion, the information in the form of propaganda and agitation became the main control lever. It gradually replaced the brute force, violence, which has long been considered the only and indispensable management tool. Richard Nixon (former U.S. President), speaking one day in the national security Council on the issue of budget expenditures, said he thinks 1 dollar invested in information and propaganda, is more valuable than $ 10 invested in the creation of weapons systems, since the latter is unlikely to be ever used in case, while information works hourly and everywhere.
Provision of information as one of main resources of modern civilization has led to spin doctors and political circles of all countries began sharing information on accessible to all citizens, intended for a limited circle of persons-performers, as well as a tightly guarded - only for the needs of the ruling circles. Information has become a special product of extraordinary value.
About such categories of information and their role in shaping public opinion on various issues detailed in one of the books N. With. Leonova. He writes that the category information of "for all" characterized by the fact that almost forcibly imposed on the consumers. It is known that Newspapers and magazines in most countries are sold cheaper than cost of their manufacture. This is the only product in the countries of market economy, which is sold below its cost. The income of the publisher is provided by paid commercial advertisements or guaranteed standing behind the newspaper or magazine political figures or financial magnates. This information aims at shaping the minds of the readers, necessary for holding a certain political course.
The very same "information for all" can be divided into two categories. One focused on the most ordinary citizens (those who are professional political analysts call the "gray area") is comprised of the various messages that are far from the economic and socio-political problems of society. The purpose of this information is to distract the user from pressing problems of social life, gradually cultivate nessisarilly to surrounding phenomena, critical to everything that does not concern him personally. It sent a powerful information machine, fabriciusa and hyping the sport of passion, high society gossip, issues of eroticism, the life of the criminal world, etc. etc.
Another category N. With. Leonov considers "information for all" focused on the formation of established views and positions across the spectrum of domestic and foreign policy issues. Its recipients are those citizens that do not satisfy the narrow-minded information cud, but they do not have sufficient opportunities to obtain information from alternative sources and not trained the skills of independent thinking. These citizens have not lost interest in public life, but they need help in the formation of any stable views. Then "help" comes "information for all", imposing with the filing of mercenary publishers attitude that share belonging to one or another ruling class, the owners (or administrators) of the information.
If by "narrow-minded" attitude can only be negative, it is information that focuses on the formation of social consciousness, should be explored as an effective lever of government and a certain political course. One of the creators of British foreign policy propaganda of the twentieth century, Lord Beaverbrook, said that "the propaganda goes ahead of foreign policy." Early understanding of the direction in which "processed" the society and allows forecasting the direction in which the government of this state intends to build its foreign or domestic policies.
In our time, advocacy activities are intended to prepare the ground for specific, often acute, foreign policy moves. The information offensive in such cases, performing several tasks, chief of which is the moral-political preparation of the public opinion of his country, allies, world community to future steps in foreign policy.
From the information offensive, country-initiator aims not only to provide moral and political unity of his people, but also to provide the maximum possible psychological impact on the enemy, to suppress or undermine his will to resist, to give the opportunity to all the opposition forces inside the enemy camp to come together, to perk.
This offensive also seeks to find out the attitude of the major powers and groups of countries of intended actions. It is a kind of reconnaissance. If you find that the planned steps will meet desperate and "unacceptable consequences" resistance, the state of the initiator without losing its political face change action plan or opt out of them.
The General conclusion is that the number, frequency and volumes, as well as the political tensions of the information, addressed to "everyone, everyone" is a very serious signs of the upcoming transition from words to deeds.
This raises the question of the moral purity of those journalists who are called to bring to the community information about what is happening in the world. For several years discussed the need for the adoption of the doctrine of information-psychological security of the population. Federal laws on advertising, on information, on religion, and others concerned with the role of information in running the government, is not perfect. However, all this remains outside active political life, which may indicate only that no one wants to part with so powerful a means of influence on individual and collective consciousness, which is information. Put under public control the number of information flows, the authorities may lose the most reliable means of control for the masses, and nobody wants that.
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