To understand what the problem is and give an adequate response, one can not yet. TV habitually cultivates nostalgia for the Soviet Union and the frightening horrors of the nineties. Propagandists like not think that the Soviet Union ceased to exist almost 30 years ago and even, for example, for my generation born in 1985 — that is, for adults, is a reference to the Soviet experience is impossible, since we almost nothing about the country do not remember. And even a reference to the nightmares of the 90s sounds out of tune since the 90s- it's teenage memories, and the horrors of the era are telling people in expensive suits who made their careers, and status it in the 90s, at least in the beginning.
This is just an example of inadequate response. Talk about the reasons for its inadequacy. As the political class is judged on the agenda? Only occasionally — on his own empirical experience. For example, some scientists find that their building can get demolished in the near future they are waiting for resettlement in multi-storey hive. It immediately brings them to real life.
But it is rather the exception. The rest of the agenda is judged mostly on opinion polls, which in recent years have produced many famous distortion: recall elections of the mayor of Moscow and the mayor of Ekaterinburg in 2013, forecasts on the turnout in the elections to the state Duma, "United Russia".
Campaigns for Pro-government candidates select three to five topics that people in the opinion polls referred to as the main. These issues broadcast in the Federal center as "pinpoint problems".
And then, for example, breaks out the theme of St. Isaac's Cathedral. And the fact that this topic will be for regional authorities a real fire, many of my friends predicted Petersburgers exactly to the day of announcement of Smolny to transfer the building of the ROC. Although, it would seem that opinion polls in the topic did not get out, and most of the inhabitants of St. Petersburg consider themselves Orthodox believers...
The problem is that the political class now has almost no idea of the real agenda. These people don't know care about ordinary citizens.
Here come the political show in primetime, collecting a good share of the audience. A few weeks ago, the journalist Alexei Kovalev found that this is the Prime time simultaneously on the First channel and the show Andrey norkina on NTV discussing the same topics of concern: the growth of utility tariffs... in the Ukraine. That is, channel management and experienced leaders, and even the administration of President seriously believe that in Russia to 2017 someone seriously concerned about the Ukrainian housing prices. Or that the Ukrainian housing prices anyone seriously distracted from the Russian political realities. Or that people look at them furious boring show about Ukrainian utilities and decides that politics are depressing, so let the native five-story building will be demolished, and Isaac let him give ROC without a fight?
The idea about the real political agenda in the regions, as a rule, have relevant Vice-Governor or the PR that sitting for years on the contract from the governors. Their main task — to make about these issues as little as possible was known in Moscow. Moscow curators is often judged on the regional agenda from the point of view of the agenda of the elite, and if somewhere POPs up a problematic topic, start looking for political power, which the subject supposedly "pumps", instead of addressing the problem.
In the end, the best political scientists-regionalists and the best journalists can talk about clan and regional business scenario, but about the real interests of the people will have a General idea. The same applies to employees of the CEC "United Russia", under which direct elections to the regional office for a couple of months, and there they are again primarily work with elite groups, and on the agenda are guided by opinion polls.
A striking example of the gap of the elite agenda with the real can be considered the arrests of the governors. For example, a few weeks ago arrested the head of Udmurtia Alexander Soloviev. Massive news regional politics (even in the background of the terrorist attack in Saint-Petersburg), a top of "Yandex", top discussions on the social networks of journalists, politicians and scientists.
Excited about this real people? In 2014, Soloviev won the elections of the Governor of the Udmurt Republic with a score of more than 84% of the vote.
Not a single rally in support of "the popularly beloved" Governor in the Republic. Ordinary people did not discuss it in social networks. The event, which looked important and significant in the political agenda, have hardly penetrated the minds of the electorate.
Elite with its satellites and support staff drowned in their own squabbles along the way, losing any idea of the real agenda and substituting her usual mantras: "grandmother watch TV", "state vote", "business President", "just bored young people", "people most annoying of bribery at the grassroots level." Isolain men and women in expensive suits highbrow talk about the Soviet Union, the 90s, the machinations of the West and about the fact that Ukraine is even worse.
The kitchen TV works. A student preparing for lectures and listening with half an ear that the new Governor hired the older brother of a classmate — the son of the head of a large enterprise.
Grandma listens with half an ear, and even believes in the DULLES plan. The size of her pension is approaching the monthly cost of housing services.
The public sector in the Leningrad region hears about Moscow five-story building. He lives in a wooden apartment building built after the war by German prisoners that no one will move until he collapses.
Listening to the man's wife, stranded in jail on charges based on the testimony of one interested witness.
Listening to a businessman, every day, awaiting arrest for anything — just if someone need to remove it from the market.
Listening to the student, which the TV screen vparivayut the importance of simple working professions, because all the higher places occupied other people's children.
On the balcony lay the ax.
- 02-05-2018Technology: 35-forecasts to 2018
- 22-03-2018"Digital state": how they have evolved
- 08-03-2018Welcome to the new world: a map of the opposing blocks of the XXI century
- 17-02-2018Priority projects of mankind
- 07-01-2018Ten major risks for the world in 2018
- 04-07-2012Russia cooking oil blockade and the collapse of the scenario of the 80-ies
- 23-12-2012The Vedic understanding of state policy
- 22-11-2013In the archives of the "world government"
- 08-01-2014Of a mega-Church and their communication strategies
- 08-11-2012The main threat to peace or a recipe for success