
The book is dedicated to the formation of non-military components of foreign policy power in the United States the formal and informal manifestations. Considers evolution of main trends, institutions and instruments for implementing the foreign cultural and information policy of the United States.
The book is dedicated to the formation of non-military components of foreign policy power in the United States the formal and informal manifestations. Considers evolution of main trends, institutions and instruments for implementing the foreign cultural and information policy of the United States.
Examines the history and current state of supranational (with the obvious American dominance) mechanisms of decision-making on key issues on the global agenda, as exemplified by the activities of private organizations, and networks, provide global implementation of methods of social and political engineering. Examines innovative mechanisms control mass consciousness by means of social media and other electronic platforms. The concept and policy of multiculturalism in the U.S. and Europe from a historical point of view political technology as a resource of soft power. Develops the idea about the effectiveness and importance of mass culture for the implementation of U.S. foreign policy. In addition to cultural and information aspects to the components of "soft power" of the United States, the author proposes to include financial and economic instruments, revealing the specifics of their functioning.
Based on the study of historical experience in the use of cultural tools in the foreign policy of the USSR/Russia and the USA proposes a conceptual framework of the strategy for national cultural security of Russia with the objective of strengthening indigenous capacities of soft power.
Publisher: Russian University of friendship of peoples
ISBN: 978-5-209-04923-4
Year: 2012
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